If you are not leveraging gamification to create customer loyalty, then your competitors are. Gamification is a powerful tool that can help brands generate more revenue and increase their competitive advantage by creating consumer loyalty. Gamification has been used for years in the video game industry, but it's now being applied to marketing efforts as well.
In this blog post, we will discuss 6 tips for using gamification to increase brand loyalty!
Gamify the process
First tip to create consumer loyalty with Gamification is focusing on the process, not just the outcome. Gamification should be used as a tool for boosting brand engagement and continuously rewarding consumers at every step of their journey towards owning your product or service. Use points and badges to encourage them along this path! Consumers naturally want what they cannot have; for this reason, brands should also include a sense of exclusivity in their Gamification efforts.
Give great rewards
Incentivize the consumer to take action. It's not enough to make the process fun, gamification requires that you give great rewards. Gamified marketing should be focused on rewarding consumers for clicking, sharing, uploading photos and other actions they take. Gamification can work wonders for increasing your customer acquisition, retention and engagement rates if the right incentives are in place to reinforce desired behaviors.
Exceed expectations
Customers are looking for brands that exceed their expectations. Gamified marketing efforts should be designed to delight and engage consumers while simultaneously providing a great customer experience.
Increase advocacy
According to a study from the University of Southern California, 97% of consumers would recommend a brand after receiving gamified marketing. Gamification can be used to create advocates, and one way to do it is by awarding points and badges to customers who refer their friends. Gamification can also be used as a tool for building customer loyalty, encouraging them to join your Gamification programs or Gamified marketing efforts.
Build brand trust
According to a study conducted by IBM, 42% of consumers are willing to pay extra for Gamified marketing efforts. Gamification can help increase customer trust in your brand by providing a fun, interactive way to interact with consumers and provide them with access to exclusive offers. Gamification can also be used to create great customer experiences, by using Gamified marketing efforts and Gamification programs as a way of rewarding consumers for loyalty.
Listen to your audience
Gamification can be used to create an environment where consumers feel empowered and engaged. Gamified marketing efforts should put customers in the driver's seat by allowing them to give feedback, share their experiences, promote new ideas and provide a way for them to communicate directly with your brand. By Gamifying your Gamification effort, you're not only increasing customer loyalty but also generating invaluable feedback that can help improve the way your brand does business.
In summary, Gamification is a powerful tool for increasing customer loyalty and can help your brand create increased revenue, greater competitive advantage and happy customers. The more work you put into building brand loyalty, the greater your business will be. Use gamification to increase customer engagement and advocacy with your company by following these 6 tips! We hope you find these strategies useful and will be able to put them into practice soon!
