Milind Bharvirkar

Founder - CEO


More than a decade ago, I realized something very important. Advertising, marketing ,and sales don’t need to be forced, aggressive, or interruptive to be effective.

They just need to be fun!

In the late 90’s, I entered the world of fun and gamification when I founded Global VR, a Silicon Valley-based gaming company. We designed and launched seven co-operated products that were voted number one earning products by owner operators. We earned software agreements with well-known publishers Electronic Arts, Activision, and Infogrames for titles such as EA Sports PGA Tour ,EA Sports Madden NFL Football, and EA Sports Nascar.

In 2002, we launched our most popular game, Tiger Woods EA Sports PGA Tour. Over 500,000 people signed up to play from the U.S. to Canada, England, South Africa, New Zealand, and Australia, and we gave away over $1 Million/year.  From there, I saw how fun and prizes could redefine gamification and reinvent the advertising model.

I established business relationships with Walt Disney World, Intel, Microsoft, Activision, and international distributors in Asia, Europe, South America, and Australia.

GO4 is the evolution of the arcade model into the world of always-on mobile gaming, and it’s just the beginning.

Articles by 

Milind Bharvirkar
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